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The Evolution of GFT: A Journey of Branding and Redesign with Before Studio

Updated: May 8, 2023



GFT has come a long way since its inception. With the ever-evolving digital landscape, we have embarked on a journey to rebrand and redesign our website to offer our clients and visitors an unparalleled user experience. Collaborating with the talented team at Before Studio, we are excited to unveil the new and improved! In this blog post, we will walk you through the process of our branding and redesign journey, outlining our goals and the steps taken to achieve them.

Partnering with Before Studio

To ensure the success of our rebranding and redesign project, we teamed up with Before Studio, a renowned design agency with a proven track record in creating impactful digital experiences. Their expertise and creative approach aligned perfectly with our vision and objectives. Please check out their own take on this project: Before Studio.

Establishing Our Brand Identity

Before diving into the redesign process, we took a step back to revisit our brand identity. We wanted to ensure that our brand's core values, mission, and vision were reflected in our new design. To achieve this, we:

  • Conducted a comprehensive brand audit to evaluate our current standing in the market

  • Identified our unique selling proposition (USP) to differentiate ourselves from the competition

  • Developed a cohesive brand strategy that aligned with our business objectives

Defining Our Design Goals

With our brand identity well-defined, we set specific design goals to guide the redesign process. These goals were:

  • Enhancing user experience by creating a seamless and intuitive website navigation

  • Showcasing our services and expertise more prominently

  • Implementing responsive design for optimal viewing on all devices

  • Strengthening our brand presence through consistent visual elements

  • Crafting the User Experience

  • Understanding our audience's needs and preferences was crucial to crafting a user experience that would resonate with them. Before Studio conducted user research, created personas, and mapped out user journeys to inform our design decisions.

The Evolution of Our Brand Over the Years

Redesigning the Website

Once we had a solid understanding of our brand identity, design goals, and user needs, Before Studio began the redesign process. Our new design incorporates:

  • A clean and modern layout to showcase our services and projects

  • Engaging visuals and typography to enhance readability and user engagement

  • Streamlined navigation and clear calls-to-action for ease of use

  • Mobile-first design to ensure optimal performance on all devices

  • Launching the New Website

  • With the design finalized, we worked closely with our development team to bring the new website to life. After thorough testing and optimization, we proudly launched the redesigned


Our rebranding and redesign journey, in collaboration with Before Studio, has been a rewarding experience, and we are thrilled with the outcome. The new GFT website not only reflects our brand identity but also offers an enhanced user experience for our clients and visitors. We invite you to explore the new and let us know your thoughts in the comments below. Please check out our friends at Before Studio — Brand Design as well. Thank you for being a part of our journey, and we look forward to continuing to grow and evolve with you.

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